Trade In old watch for new and get $150 Off new watch purchase.

Don’t let your old watches gather dust in your drawer - they can be put to great use at The Salvation Army. 25 Hours will offer price rebates of up to $150 off a new watch.

This year, 25 Hours will partner The Salvation Army to run its Annual Charity Trade- In 2009 campaign. The objective of this campaign is to encourage the public to give back to the community through trade in as well as to support the charitable work of The Salvation Army.

Already in the 11th year since its’ debut in 1999, this significant campaign is a favorite amongst customers and non-customers alike. The past few years saw overwhelming response from Singaporeans of all walks of life who take this time to contribute their watches for a worthy cause, with some even bringing down a bagful of watches. The popularity of this campaign and number of trade in watches have since been rising over the years that saw many customers bringing down their watches even after the campaign.

25 Hours will offer price rebates of up to $150 off a new watch purchase from its Contemporary collection for any watch that you trade in - new or old, children or adult, and in any brand and condition. They may be unwanted presents, gifts, watches that no longer fit, or those watches you have fallen out of love with or even watches that are scratched or strapless. 25 Hours will recondition the trade in watches that are in operating and usable conditions by its specialized ExtraCARE team before they are donated to The Salvation Army.

The Annual Charity Trade- In is 25 Hours’ initiative to incorporate its community drive into its retail activities. “We hope to use our watch expertise and business operations to do our part for the community” said Elaine Yue, General Manager of 25 Hours. “This is in alignment with our brand promise - our dedication to create extraordinary moments”.

25 Hours hopes that the programme, which begins 16 February and ends on 29 March, at all 25 Hours Watch Gallery boutiques, will raise more than 500 watches for The Salvation Army.